Global sales: HPW expands into the USA and Eastern Europe
The European market has been central to HPW's sales for many years, and this success has established us as the leading supplier of tropical dried fruit in Europe.
Dried fruit by HPW is available all over the world
Our consistent fruit quality, the strategic location of our Swiss sales office near European consumers, and the efficient logistics between our African production sites and European harbors have been crucial to our continuous growth. This growth has been made possible by loyal, long-term customer relationships. Encouraged by our business model's success, we are exploring new markets. We are pleased to report new listings in distant countries such as Japan and New Zealand, as well as numerous Eastern European countries.
The American market: a strong new sales channel for HPW
An important market in which our products have found growing interest is the USA. The prospect of being able to offer our 'african made' snacks to a consumer group of 320 million people has fuelled our innovation efforts. The result is encouraging: our dried fruit products are currently available in more than 1000 shops across the country and even in Canada. You can find our tropical mango pieces, pineapple rings, coconut chips, banana coconut cubes or fruit balls in various flavours - unsulphured or organic - in well-known supermarkets such as Whole Foods, Target or Wal-Mart.
Growing interest in Eastern Europe
However, the US market is not the only place where dried fruit from Africa is attracting increased attention. Our new sales office in Lithuania has successfully promoted our products throughout Eastern Europe. Currently, 500 shops in Lithuania, 300 in Ukraine, 180 in Estonia, and 100 in Latvia sell products from our West African production facilities. We are particularly pleased that our Tropicks snack range has found new buyers in these regions.
"Tropicks fruit rolls are our bestseller here in Eastern Europe. Consumers appreciate that they are made purely from mango or pineapple with no additives, no added sugar, or sulfur, making them ideal for children," reports our representative Viktoras Perecas.
Wondering where you can find our products in Eastern Europe? Check out Spar supermarkets in Ukraine, Maxima in Lithuania, Selver in Estonia, or Viada petrol stations across the Baltic States!
